by J. Stephen Pope How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run. Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.
by J. Stephen Pope Your customer sees a marvelous array of products on your website. After thoughtful consideration, she purchases the product she wants. Amazingly, you have never actually seen the product. That is because your supplier shipped the order directly to her.
by J. Stephen Pope Do you need to start or grow your business but have little money? Before you look to banks and similar sources of financing, why not bootstrap your way to business success? A bootstrap is a small loop of leather or other material that is found on the top rear or sides […]
by J. Stephen Pope Should I take wages or dividends from my privately owned corporation? What is the best way of taking money out of my company? In other words, what will result in the least amount of income taxes? A Canadian accountant will perform a dividend-salary mix calculation to determine the best way of […]
by J. Stephen Pope You’ve been feeling uneasy (perhaps even guilty) because you’ve failed to report your under the table business income. Perhaps you’ve never filed a tax return, even though you know you owe money. Finally, you contact an accountant to resolve the situation. Although it is commendable that you are trying to correct […]
by J. Stephen Pope Starting and operating your own home based business is the ultimate tax shelter. Although this article has been written from a Canadian income tax perspective, the principles should be practical in other tax jurisdictions.
by J. Stephen Pope Have you heard about domain names that sold for over a million dollars? Inspired by this, you imagine registering a great domain name, hanging onto it for a while, and then selling it off to become the next multi-millionaire. It could happen, but don’t count on it!
by J. Stephen Pope Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them. Recently, however, I made the switch to paying a monthly fee for unlimited autoresponders. Am I rich […]
by J. Stephen Pope Wouldn’t you like to know all the Internet marketing “secrets” that have made me the man I am today? I live in a house way too big for my beautiful wife and myself. We eat three square meals a day and can snack anytime we feel like it! We drive our […]