by J. Stephen Pope How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run. Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.
by J. Stephen Pope Have you ever faced any of the following situations? One: You need a lawyer but you don’t have the cash for the retainer. Two: You have a warehouse full of inventory that just isn’t moving. Three: Sales are down and you need more customers. Each of the above problems might be […]
by J. Stephen Pope Your customer sees a marvelous array of products on your website. After thoughtful consideration, she purchases the product she wants. Amazingly, you have never actually seen the product. That is because your supplier shipped the order directly to her.
by J. Stephen Pope You’ve been feeling uneasy (perhaps even guilty) because you’ve failed to report your under the table business income. Perhaps you’ve never filed a tax return, even though you know you owe money. Finally, you contact an accountant to resolve the situation. Although it is commendable that you are trying to correct […]
by J. Stephen Pope One way to maximize your business profits is by reducing your taxes. Frequently, income and other taxes could be lowered significantly if only the taxpayer were willing to plan ahead. By taking some simple steps to rearrange your affairs, you could save a fortune!
by J. Stephen Pope In trying to comply with tax laws for your e-business, you may find yourself falling down the rabbit-hole, going through the looking glass, and attending a Mad Tea-Party. Common sense, logic, and fairness never did apply fully to the field of taxation but this is especially true of e-commerce transactions.
by J. Stephen Pope Have you heard about domain names that sold for over a million dollars? Inspired by this, you imagine registering a great domain name, hanging onto it for a while, and then selling it off to become the next multi-millionaire. It could happen, but don’t count on it!
by J. Stephen Pope Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them. Recently, however, I made the switch to paying a monthly fee for unlimited autoresponders. Am I rich […]
by J. Stephen Pope Wouldn’t you like to know all the Internet marketing “secrets” that have made me the man I am today? I live in a house way too big for my beautiful wife and myself. We eat three square meals a day and can snack anytime we feel like it! We drive our […]