by J. Stephen Pope If your business runs into serious difficulty, will it bring you down too? For example, what if one of your employees got involved in a serious car accident while working for you? Will the resulting lawsuit bankrupt you personally? Here are just a few ways of protecting yourself against catastrophic losses […]
by J. Stephen Pope Your customer sees a marvelous array of products on your website. After thoughtful consideration, she purchases the product she wants. Amazingly, you have never actually seen the product. That is because your supplier shipped the order directly to her.
by J. Stephen Pope You would like to increase your income by selling other peoples’ products but you just don’t have the money to stock inventory. On the other hand, perhaps you have lots of your own product and would like to increase your sales, but you don’t have a lot of money for advertising. […]
by J. Stephen Pope Would you rather have one good client paying you five thousand dollars per month or ten smaller clients paying you five hundred dollars each per month? Here are two good reasons for choosing multiple clients over just one client.
by J. Stephen Pope How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run. Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.
by J. Stephen Pope Starting and operating your own home based business is the ultimate tax shelter. Although this article has been written from a Canadian income tax perspective, the principles should be practical in other tax jurisdictions.
by J. Stephen Pope Have you heard about domain names that sold for over a million dollars? Inspired by this, you imagine registering a great domain name, hanging onto it for a while, and then selling it off to become the next multi-millionaire. It could happen, but don’t count on it!
by J. Stephen Pope Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them. Recently, however, I made the switch to paying a monthly fee for unlimited autoresponders. Am I rich […]
by J. Stephen Pope Wouldn’t you like to know all the Internet marketing “secrets” that have made me the man I am today? I live in a house way too big for my beautiful wife and myself. We eat three square meals a day and can snack anytime we feel like it! We drive our […]